Case Studies

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  1. First PGD twins born in NZ

    Published on Wednesday, January 28th, 2009

    The Brief
    As the ethical debate about pre-genetic diagnosis (PGD) of human embryos raged in the media, IVF Christchurch was quietly celebrating the safe delivery of New Zealand’s first babies to be born through PGD for the haemophilia gene.

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  2. Fert Research – Code of Practice

    Published on Thursday, October 9th, 2008

    Keeping the fertiliser industry current

    The Brief

    First developed in 1998 and updated in 2002, the fertiliser industry’s Code of Practice for Fertiliser Use had become part of numerous regional council plans and quality assurance programmes and was well-regarded by the agricultural sector. However, a number of new issues coupled with a shift in the concept of ‘fertiliser’ to ‘nutrients’ led to the need for a new Code to address the emerging challenges.  Our brief was to achieve a new Code that would be widely accepted and meet the needs of a number of diverse audiences, while maintaining the credibility and goodwill established with the first Code.

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  3. ASB

    Published on Thursday, September 18th, 2008

    Challenging Kiwi investors to think globally, act locally

    The Brief

    ASB was to be the first bank to offer KiwiSaver investors the option of putting their savings into an international sustainable investment fund – nicknamed the ‘Gore Fund’ because Al Gore is the fund’s global chairman.  ASB wanted to launch the fund and cement its ‘first to market’ positioning.  At the same time it needed to convey the important fact that because this was an ‘active’ fund it was only accessible through brokers ASB Group Investments’ 0800 number, rather than regular branches.  Interest in KiwiSaver was high, but so was the overall level of confusion.  The challenge was to launch a new – more technical – product without adding to that confusion.

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  4. Nescafe’ TogetherNES

    Published on Thursday, September 18th, 2008

    Connecting neighbours over a cuppa

    The Brief

    TogetherNES is an initiative aimed at heartland Nescafé consumers, encouraging them to foster a stronger sense of community by getting to know their neighbours better through the friendly act of sharing a cuppa.  TogetherNES also invites community submissions for funding from a potential $100,000 pool for worthwhile community projects. Nestlé NZ sought an innovative media plan to launch the initiative.

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  5. Barfoot & Thompson Magic of Reading

    Published on Thursday, September 18th, 2008

    The Brief

    Barfoot & Thompson wanted to further leverage Barfoot & Thompson’s ongoing sponsorship of the Magic of Reading programme at Starship and Whangarei Hospitals.  The programme provides every child admitted for a night or more with a brand new book to entertain them during their stay and take home with them when they leave. Barfoot & Thompson was looking for a way to extend the programme beyond the hospital wards and to involve their Starship Ambassador, rugby hero Keven Mealamu.

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