Case Studies

1. Parent 2 Parent – Making Fruit & Veg Each Day Easier

   Published on Tuesday, February 17th, 2009

   The brief
   Wattie’s Fruit & Veg Each Day is an ongoing initiative that aims to help people understand that canned and frozen fruit and vegetables count towards their recommended goal of five-a-day fruit and vegetables.
   It was launched in 2001 and the years since have included the creation of six fact sheets for health professionals on a range of fruit and vegetable-related topics. The initiative has now been cemented with health professionals and Wattie’s is an important part of the nutrition sector in New Zealand.

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2. First PGD twins born in NZ

   Published on Wednesday, January 28th, 2009

   The Brief
   As the ethical debate about pre-genetic diagnosis (PGD) of human embryos raged in the media, IVF Christchurch was quietly celebrating the safe delivery of New Zealand’s first babies to be born through PGD for the haemophilia gene.

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3. Getting Kiwi kids into cooking

   Published on Thursday, December 4th, 2008

   The brief
   With the decline in cooking skills and rising obesity concerns, Wattie’s recognised the need for children to develop cooking skills and gain food and nutrition knowledge so that they could learn to create healthy meals and make good food choices in the future. 

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4. Telling the Heinz Wattie’s sustainability story

   Published on Thursday, December 4th, 2008

   The brief
   Heinz Wattie’s recognised the need to embrace initiatives that would enhance the sustainability of its business.  Spurred on by the Heinz Sustainability Council’s move to set global goals to reduce greenhouse gas emissions 20 percent by 2015 and focus more aggressively on making all business operations sustainable, Heinz Wattie’s had established its own in-house sustainability team and goals.  However, becoming more sustainable could not happen without the engagement and participation of staff, suppliers and customers.  A tool was needed to communicate Heinz Wattie’s path to sustainability to key stakeholders. 

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5. Rekindling Wattie’s movie mojo

   Published on Thursday, December 4th, 2008

   The brief
   The Wattie’s Cans Film Festival is an annual event, sponsored by Kiwi icon brand Wattie’s, which helps bolster donations to the Salvation Army Christmas Foodbank appeal by inviting people to see a blockbuster movie by exchanging a can of food for a ticket.  Wattie’s then matches the number of donated cans.  In 2008 the Festival was in its 15th consecutive year and there was a need to re-vitalise the spirit of the Festival.

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