Keeping the fertiliser industry current
The Brief
First developed in 1998 and updated in 2002, the fertiliser industry’s Code of Practice for Fertiliser Use had become part of numerous regional council plans and quality assurance programmes and was well-regarded by the agricultural sector. However, a number of new issues coupled with a shift in the concept of ‘fertiliser’ to ‘nutrients’ led to the need for a new Code to address the emerging challenges. Our brief was to achieve a new Code that would be widely accepted and meet the needs of a number of diverse audiences, while maintaining the credibility and goodwill established with the first Code.