Connecting neighbours over a cuppa
The Brief
TogetherNES is an initiative aimed at heartland Nescafé consumers, encouraging them to foster a stronger sense of community by getting to know their neighbours better through the friendly act of sharing a cuppa. TogetherNES also invites community submissions for funding from a potential $100,000 pool for worthwhile community projects. Nestlé NZ sought an innovative media plan to launch the initiative.
The Brief
The Warehouse was working with the two designers behind the successful Republic Home store in Auckland to launch a brand new nationwide home wares range. The top secret partnership with Peter Reid and Graham Dickie was the first design collaboration of its kind to hit New Zealand’s retail industry. The two entrepreneurs had spent 18 months working closely with The Warehouse to put together a collection of stylish and affordable home ware ranges that help Kiwis inject designer-inspired style into their homes. The challenge was to launch the ‘Republic Revolution’ range in a way that engaged a whole new customer base, without alienating loyal Warehouse shoppers.
Celebrating volunteer sports coaches
The Brief
The Wattie’s Volunteer Coach of the Year awards help promote Wattie’s commitment to the grassroots communities and show support for volunteer sports coaches who give up their time to help foster young sporting talent. 2008 marks the fifth consecutive year of the awards and the challenge is to keep them fresh, relevant and meaningful for the many target audiences. The awards are co-sponsored by SPARC, and call for nominations from sports teams and athletes to tell us why their coach is the best. We work with 17 regional sports trusts around the country to generate nominations, and each hosts a regional event to announce their local winners, one from each going on to attend the national final.
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