Podcasts have been around for a few years now and everyone from teenagers to CEOs are creating video content for the web on a regular basis. If you haven’t already, it’s time you considered these easy-to-use tools for your online communications. ...
moreIt has been widely mooted that 2007 will go down in history as ‘The Year of the Social Network’, but more specifically, ‘The Year of Facebook’ ...
moreCompany contact centres can be invaluable during a crisis – but only if they’re fully up to speed. ...
moreSince its primitive beginning in the mid 90’s email has moved from a scary, seldom used form of technology to the cornerstone of external and internal communications. As we learn to ride a bike or drive a car, it becomes second nature, this does not however make us perfect at it. The same can be said for emails. Are you a bad emailer? Or do you suffer from receiving bad emails? Bizarre reply timings, bad punctuation, tone, over CC’ing and inappropriateness are all symptoms of undesirable email etiquette. ...
moreWe are faced with an ever increasing vocabulary created by hip hop stars in an elaborate plot to sell more Collins dictionaries, but for those of us who feel a little out of the loop there is still fun to be had. Creating new words or office jargon has become a competitive sport and one suggests a show on ESPN seems imminent. We thought we would get you started with a few of our favourites from 2006, to get the jargon rolling. ...
moreUsing vehicles to display company graphics, logos or messages isn’t a new idea. We’ve all seen the Westpac VW beetles, Red Bull Minis, and Stagecoach buses with their billboard rears. Driven by mobile mortgage managers, promotional staffers, and bus drivers, each vehicle carries the company message as well as its travelling employees. ...
moreThere's the old saying about not looking a gift horse in the mouth, but getting corporate gift-giving right at Christmas time is definitely worth putting some effort into. Getting it wrong can cause as many headaches as overdoing it at the Christmas Party - corporate gift disasters tend not to be quickly forgotten. ...
moreSocial networking sites of the cyber age such as Myspace, Bebo, Habbo Hotel and socialise.co.nz, are an open invitation to marketers seeking to target the Gen-C market. International companies seem to have caught the wave but what about here in the land of the long white cloud? ...
moreNetwork PR consultants recently brushed up their direct marketing skills with the expert guidance of Rachel Ah Kit from Marketing Impact. We're sharing her top tips for DM that will really get you results. ...
morePrinted materials play an important role in communication and many hours of time and effort is often invested in developing them. However this effort is often misguided as too much time is spent on ensuring those communicating the information are satisfied, and not enough thought is given to the purpose of the communication and its target audience. ...
moreIn our search to bring you tools to make your marketing communications more effective we took a look at Nielsen//NetRatings - a subscriber service that analyses web usage. ...
moreTake your media monitoring beyond clippings ... how PR research and evaluation can provide insight into whether your message is being received and understood. ...
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