Around 12 months ago we drew some lessons from Virginia Tech’s management of communications in the wake of the tragic killings of 32 students and staff.This year a school much closer to home suffered its own crisis. Elim Christian College and its community had to deal with the deaths of six students and a teacher involved in outdoor education activities... ...
moreWhen Princess Diana selected landmines as a cause, she wanted to direct the media attention focused on her towards this important issue. Even today, photographs of her walking and talking with victims of landmines are shown regularly. ...
moreMost PR professionals love words and we like to use them to their best effect – some call it spin. Good copy, wordsmithed to within an inch of its life is a sight to behold. So in sitting down to write an article on authenticity, there is a natural desire to make sure it reads well, sounds clever and insightful and maybe even shows some pithy humour. ...
moreUsing a public relations consultant as a media spokesperson in a personal crisis situation frequently comes under fire. PR consultants can become as much the news as the crisis itself. PR Matters explains the role of public relations support during a personal or family crisis ...
moreConnecting with your target audience is at the heart of all great communication. PR can make the difference between simply connecting, and building a mutually beneficial relationship with that audience. ...
moreCrisis management is one of those PR functions you see best illustrated in classic movies. Partly because tricky moments in cinematic history look better in black and white, but also because everyone seems to be somehow dressed for their part. The main characters look preoccupied, the villains look shifty and have protruding chins with 5 o’clock shadow, while the PR people sort it all out with a telephone and some snappy dialogue. ...
moreIt can be a dog-eat-dog world in business, and that can apply to the not-for-profit sector as much as it does to the corporate world. While not-for-profits are exempt from the pressures of public reporting or shareholder accountability, the pressures they face, while different, can be equally daunting. ...
moreThere's a longstanding and rather tasteless joke passed around newsrooms that seeks to explain the hierarchy of newsworthiness. It goes something like this: a story about a New Zealander being killed is equal to the same event featuring two Australians or 100 people from any impoverished developing nation you care to choose. The point that this rather crudely seeks to illustrate is that news is driven by self-interest. However much we may claim to have more highbrow ideals, we all tend to be much more interested in events that directly relate to us and are likely to affect us directly. ...
moreThe power of a corporate blog is clear. A company's corporate reputation in cyberspace is just as important as in the real world, and a blog from the CEO can be a highly effective relationship building tool in today's media rich world. ...
moreIf you think that public relations is just another part of the marketing mix, think again. Public relations is just one part of the arsenal available to companies today in building and maintaining a strong brand. However, as part of the integrated marketing mix it's well established that PR adds significant value to a company's corporate reputation. ...
moreIf you can keep your head when all about you are losing theirs... chances are you had the foresight to develop a crisis management plan. ...
moreNetwork PR is proud to have received two PR Institute of New Zealand (PRINZ) Awards, announced at the official awards evening on 26 July. ...
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