We are experienced in digital and online communications. Network PR can work with you to ensure you are connected to the online community and that the virtual world is considered in your strategic planning phase.
Online Communication
Online is essential to any multi-channel communications plan. New tools and approaches allow you to speak to your existing stakeholders in new ways, communicate directly instead of via the mainstream media and empower audiences to talk about you and spread the word. Knowing who the key online contributors are, and what they care about is pivotal to communication success.
The speed of growth and influence of the online domain is unrelenting. PR practitioners need to be well connected, with the right tools to help our clients stay abreast of digital developments.
Network PR’s ability to understanding and connect with digital media is key to effective counsel. We’ve assisted Fairfax launch New Zealand’s leading cross-channel digital network, an intricate, multi-channel structure which allows it to break news simultaneously and instantaneously across a wide variety of digital news sites. Its editorial and advertising staff has been entirely reconfigured to achieve best cut through across these sites, and it’s a timely reminder that change in the digital media is constant.
To be able to anticipate and respond to this change, your PR firm needs to be influential and innovative. These are the ways Network PR can help you:
- Monitoring online discussions and communities
- Strategy development.
- Online influencer relationship management with bloggers, social networks and forum moderators.
- Integration of communications strategy across traditional channels and on-line.
- Search engine optimization strategies including keyword research and recommendations.
- Measurement and evaluation incorporating ways to include the echo chamber effect of new media.
The online environment offers a host of communication influencers and opportunities that complement the offline environment. Network PR has been an early adopter in this space and we have effectively developed and implemented numerous online initiatives for clients using:
- Web optimised media releases
- RSS feeds
- Online newsrooms
- Blogs
- Interactive/digital media kits
- Podcasts
- Realtime webcasts
- Email communications
- Viral marketing
- Websites
- CD-Roms
- Online community connections
- Wiki’s