Good coffee for a good cause – that’s a fair trade

Buy your coffee from Esquires this Fairtrade Fortnight and not only will you enjoy drinking ethically traded coffee - you’ll be supporting a great cause.From 3-18 May, Esquires will donate 10 cents from every coffee sold towards ChildFund New Zealand’s Project Graca and families in Suai, East Timor.  Esquires purchases the majority of its Fairtrade coffee directly from East Timor - one of the poorest countries in the world, where 41% of the population lives below the poverty line.

ChildFund New Zealand’s Project Graca is working to reduce poverty and improve the lives of East Timorese children in Suai.  The project has a strong New Zealand connection with 916 ChildFund New Zealand supporters committing $44 per month to sponsor an East Timorese child through Project Graca.

ChildFund New Zealand National Director, Paul Brown, says “When you’re looking for a caffeine fix this Fairtrade Fortnight, use your spending power to contribute to long term sustainable change in East Timor by choosing Esquires.”

Whether it’s a creamy Flat White, a classic Cappuccino or a traditional Long Black, Esquires coffee will taste even better when you know it’s all for a good cause.

ENDS

For more information, please contact:
Kiri Carter, Communications Manager
DDI: 09 366 2276
Email: kiri@childfund.org.nz

ChildFund New Zealand

ChildFund New Zealand is an international child development organisation which works in 54 countries, assisting 11.4 million children and family members regardless of race, creed or gender.

ChildFund New Zealand, a member of ChildFund International works for the well-being of children by supporting locally led initiatives that strengthen families and communities, helping them overcome poverty and protect the rights of their children.

ChildFund’s comprehensive programmes incorporate health, education, nutrition and livelihood interventions that sustainably protect, nurture and develop children. ChildFund works in any environment where poverty, conflict and disaster threaten the well-being of children.

Fairtrade Fortnight

Fairtrade Fortnight is run by the Fairtrade Association of Australia and New Zealand.  An annually run initiative, it aims to raise awareness amongst consumers and businesses about how their everyday buying decisions can make a difference.