The Network PR team is available 24/7 to assist clients with crisis management, but more importantly we are expert in helping clients prepare themselves to be in the best possible position to respond in the event of a crisis.
Often the difference between an issue and a crisis is preparedness. We have a toolbox of proprietary techniques enabling clients to be prepared for a range of crises that could impact their business and brands, such as:
- Environmental disaster
- Product recall
- Workplace tragedy
- Health scare
- Transport disaster
- Fraud or financial mismanagement
The range of planning tools used on behalf of clients includes:
- Crisis management plans
- Phone trees
- Databases - media, stakeholder, influencer, community
- Bottom drawer statements covering possible scenarios
- Draft position papers and templates
- Media training
- Media monitoring
Our approach to effective crisis management includes proactively tracking and monitoring potential issues on a daily basis, maintaining excellent third party relationships in order to reach key stakeholders and influencers, and running regular crisis simulation exercises and media training for our clients.
Network PR also maintains and regularly updates its own crisis management template which includes the ability to continue working off-site if necessary and storing copies of key databases and other client information at off-site locations.